Motorola at CES
the challenge
The Brand Agency was tasked with building buzz around the launch of Motorola’s new products to be showcased at Pepcom during CES. CES is the worldwide hub for those who thrive on the business of consumer technologies. Breaking through the clutter to effectively reach media during one of technology’s biggest weeks of the year is difficult and requires a strategically executed plan of attack.
data-driven results
secured over 300 attendees and 520 million unique views for the event weekend
To differentiate ourselves from every other brand and product during CES, The Brand Agency utilized our network of media relationships that were set to attend CES and Pepcom and invited them to demo the products first-hand in order to break through the noise and effectively reach our key audiences. Ultimately, we executed a 360-degree consumer-facing public relations, marketing and programming strategy that both spoke to and touched consumers with traditional media tractions. Leading up to the conference, The Brand Agency executed one-on-one appointments in order for them to learn about the products on-site. The Brand Agency handled all media outreach, pitching the product for post-CES press opportunities following the conference.
