HAWKERS
The Challenge
Collaborating with international music sensation Manuel Turizo on a debut collection signifies an important landmark for global eyewear brand, HAWKERS. To announce the news, HAWKERS executed an ingenious, buzzworthy marketing campaign. The Brand Agency team was entrusted with securing key influencers in a paid capacity to amplify the marketing campaign as well as the new collection, overseeing every aspect of the influencer initiatives from start to finish.
data-driven results
The Brand Agency garnered over 14,080,600 media impressions in leading outlets, including Entertainment Tonight and RADAR. Leveraging our network, the agency was also able to secure influencer partnerships with top tier creators such as Pattypopculture (3m+ followers), Hannah Kosh (1m+ followers), and Nuha El-Quesny (995k+ followers). In total over 21,307,860 followers were reached, sparking a massive social media frenzy and boosting the visibility of the HAWKERS x Manuel Turizo collection to a broader audience.