artworxla
the challenge
artworxLA commemorated the culmination of their 30th anniversary with their annual “An Evening of Art” event supporting local high school youth and arts community in Los Angeles. The Brand Agency was tasked with raising awareness around the event, as well as securing key talent and press to attend.
data-driven results
Due to our efforts, our team was able to secure over 82 million media impressions with pre-event coverage with top local publications like LA Weekly as well as additional press hits with Spectrum News 1 SoCal, LAist, and more. Additionally, we locked in coverage from a number of well known outlets such as KTLA, Eat Drink LA, and Angeleno Magazine. Through our pitching efforts, we worked with LA community publications such as Glendale New-Press, DoLA, DiscoverLA, LA Guestlist, Average Socialite, LA Parent, and more on coverage around the event.