Jellysmack’s
Executive visibility
The Challenge
Creator economy unicorn, Jellysmack, home to household names like MrBeast, PewDiePie and more tapped The Brand Agency to announce the newest addition to their executive team: Sean Atkins as President. Atkins was already known in the media space as a veteran professional at companies like HBO and MTV. It was up to our team to debut him in his next chapter, as well as tell the story around how this move propels the creator economy forward.
data-driven results
OVER 4.7 BILLION MEDIA impressions
In order to maximize press around this significant announcement, our team utilized our relationships with top tier press in both the tech, marketing and entertainment spaces to secure stories once the embargo lifted. In addition, The Brand Agency continuously leveraged Atkins' knowledge and expertise to propel him further into the spotlight by tapping him for key speaking opportunities involving significant Jellysmack news stories.
As a result of our efforts, we were able to secure press hits in key outlets like Variety, AdExchanger, The Information, Associated Press, Yahoo! and more. Our team also tapped him to be included in brand stories outside of the announcement for pieces like Jellysmack's newest catalog licensing venture in an exclusive on Business Insider, where he shared that the company was backing the initiative with $500M in capital. Additionally, we utilized his knowledge in announcing Jellysmack's newest Marquee Program with leading tech publication Digiday.
