MaskFone
Launching Pandemic Tech in Response to COVID-19
The challenge
CES 2021 kicked off the year with the first ever fully digital conference due to COVID-19. The Brand Agency was tasked with securing a last-minute digital booth for MaskFone to debut their revolutionary product that was born out of the pandemic as well as tease their soon to be launched novel product, the MegaFone.
This was no easy feat as the conference had already close the submission process for brands to sign up and activate. The Brand Agency had to move quickly to lock in the virtual booth since the conference was taking place in less than one week. Once the booth was secured TBA worked alongside CES event organizers to gather all assets and set up the booth for media to virtually “stop by” MaskFone’s booth.
data-driven results
The Brand Agency put together a global strategy to target media from all over the world. With this strategy in play, TBA set up virtual desk sides and demonstrations of the product with top tier media outlets on a global scale within the tech, lifestyle and business space who were attending the conference virtually including CNN, Forbes, CNN, Business Insider, Hearst, India Times, GQ, Aljazeera, Bloomberg, and BBC to name a few.
As a result, The Brand Agency secured over 480 media visits to MaskFone’s virtual booth during the CES digital conference resulting in the product going viral on a global scale. To date, The Brand Agency has secured over 14 billion media impressions across a variety of media outlets including: CNET, GQ, The Wall Street Journal, Mashable, USA Today, Entrepreneur, WIRED, CNN and Women’s Health as well as many internationally known media outlets including GQ Mexico, CNN Español, International Business Times, Mashable Middle East were some of the more internationally recognized press outlets that were secured.
The MaskFone was also awarded the CES Innovative Product Award for CES 2021, the WIRED Magazine Best of CES 2021 Award, Good Housekeeping’s Editor’s Pics from CES 2021, Women’s Health 2021 CES Awards, and the International Business Times Best of CES Awards.
