MAUI JIM’S
HOTEL BEL-AIR PREVIEW
The Challenge
To celebrate the launch of their latest collection and kick off the holiday gift guide season, Maui Jim hosted an intimate preview at the Hotel Bel-Air in Los Angeles. Upon arrival, attendees were transported to the tropics as they refreshments and light bites. The Brand Agency was tasked with securing media and influencer attendees and organic coverage from top-tier media outlets to share the news of their new styles ahead of the busy holiday season.
data-driven results
Our team leveraged our extensive network of press and influencer contacts in Los Angeles to invite key individuals to meet the brand and experience the collection firsthand. In line with the brand’s strategy of expanding its presence in the sports world, we also reached out to sports agents in Los Angeles who represent top-tier talent across the NFL, NBA, NHL, and more. The Brand Agency successfully secured over 1.3M social impressions from a diverse group of attendees, which included notable outlets like Forbes and Entertainment Tonight as well as top KOLs and influencers such as Hannah Williams (238K Followers), Soleil Crow (43K Followers) and Martin Gelspan (56K Followers) to name a few.