Miss Universe
Harnaaz Sandhu
The Challenge
The Miss Universe Organization and Endeavor tapped The Brand Agency during an inflection point for the organization. Miss Universe wanted to amplify the brand’s evolution in media while simultaneously speaking to new audiences. Pageants have been stigmatized and our media strategy needed to break labels and portray a more accurate picture of the organization’s mission and growth opportunities.
data-driven results
The Brand Agency devised a PR strategy to tap the audiences the Miss Universe Organization aimed to reach, including the business, beauty, entertainment, female empowerment, and broadcast.In doing so, we used Harnaaz as a megaphone for the organization. Our team also arranged interviews with various top tier outlets including People, The Cut, Glamour so Harnaaz could tell her story and speak to the Miss Universe Organization’s evolution.
