MELROSEPLACE
The Challenge
The Brand Agency was brought in by one of the most renowned LA hospitality destinations, MELROSEPLACE, to elevate its visibility and generate noise. Looking to engage local industry entertainment and lifestyle tastemakers, The Brand Agency team was tasked with extending invites to prominent press and influencer contacts as well as securing hostings for marquee events and buzzworthy moments such as Selling Sunset reality TV show tapings. Through facilitating visits to the venue, these key names were able to experience the exceptional culinary offerings and ambiance. Additionally, the agency was entrusted with garnering high-value organic social media and press coverage opportunities.
data-driven results
As a result of our efforts, The Brand Agency secured over 143,089,400 media impressions and over 109,258,347 social impressions, including coverage from Tier 1 media outlets: PureWow, RADAR, Thrillist, LA Weekly, Secret Los Angeles, and The Hollywood Reporter. Notably, our agency hosted the hit reality TV show Selling Sunset for live tapings and through our network, we successfully secured high-count influencer guests, including Avani (17.3m+ followers), Madi Monroe (4.3m+ followers), Dayna Marie (1.1m+ followers), Secret LA (966k followers), and many more, who dined and shared organically on social media.
