Throughout the year, The Brand Agency continued to stay up to date with current fashion and cultural trends in order to pitch and secure media opportunities for NYDJ with marquee press outlets with creative press angles. Each week TBA would monitor NYDJ’s ecommerce site to pitch new arrivals, technology, trends, and styles to the media. This included long lead print magazines, online press features for product placements, executive visibility, stylist series quotes, SEO listicles, exclusive story opportunities on new product launch announcements and more.