Hulu’s
‘flamin’ hot’
screening in los angeles
The Challenge
In an effort to create buzz around the ‘Flamin’ Hot’ community screening at La Plaza de Cultura y Artes, Hulu came to our agency wanting to make a big splash with the event. They needed an agency with a deep network and the know-how to spark interest. Looking to secure key names to cover the screening, The Brand Agency was tasked with securing key press names to attend the event in order to highlight the diverse Latinx community and the cultural significance of the film.
Data-driven Results
OVER 2.9 MILLION MEDIA IMPRESSIONS
As a result of our extensive efforts, The Brand Agency leveraged our strong network within the entertainment and Latinx verticals to secure marquee press coverage in outlets including, but not limited to WWD, HOLA!, People, The Daily Mail, OK! and many more. Additionally, we were able to secure live broadcast segments on-site with top tier local outlets such as KTLA, Spectrum News 1, and ABC. All coverage showcased the fantastic local story and film’s impact on the Latinx community.