Prime Video’s
'Reacher' Season 2
stunt in las vegas
The Challenge
Prime Video was getting ready to launch the newest season of their action-packed series ‘Reacher’ featuring Alan Ritchson. To appeal to the show’s audiences, while also harking back to their Thursday Night Football offering, Prime Video designed a stunt to take place just outside of the Raiders vs. Chargers game at Allegiant Stadium in Las Vegas. The stunt would include a larger-than-life Jack Reacher with an activation space for fans to engage with the series and see if they have what it takes to survive the Reacher-inspired challenges.
data-driven results
Since the activation hit various verticals like sports, entertainment, marketing and more, our team utilized our network to lock in press features and standalones that would uncover what fans heading to the Raiders vs. Chargers game would experience. In addition, knowing Alan himself was planning to show up at the activation and interact with the space, our team facilitated hiring Getty Images to capture content that we would later push out to our entertainment press. The team was able to secure over 671 million media impressions for the local market push, with press coverage in Adweek, Forbes, and BizBash, as well as features in Just Jared, EXTRA, OK! Magazine and others.
