OYA
FEMTECH APPAREL
The Challenge
OYA Femtech Apparel was introduced to our company at the very beginning of their journey. The young female CEO was looking for a nimble firm who could help create a brand halo through cost effective strategies like organic influencer relations and earned media. The Brand Agency developed roadmap for the budding brand and incorporated thought leadership and awards submissions to the strategy.
data-driven results
The Brand Agency secured over 8 billion media impressions in marquee publications including Forbes, Business Insider, Essence, Well & Good, InStyle and Los Angeles Times, to name a few. We’ve also landed Oya’s founder Mitch Gilbert stand alone feature segments with Cheddar and Spectrum News. In addition to the strategic media blitz, our firm successfully targeted influencers for organic posts. The Brand Agency handled the submission process for Fast Company’s Most Innovative Companies. Our efforts resulted in a 2023 win.