Thorne Dynasty
by bella thorne
The Challenge
THORNE, by the iconic Bella Thorne, specializes in capsule collections of opulent jewelry and smoking accessories hand-crafted by heritage artisans in the heart of Los Angeles. As the brand began to make a name for itself in the fashion and accessories industry, they tapped The Brand Agency to establish a robust gifting program, chockful of A+ list celebrity and influencer names to amplify THORNE’s presence in the entertainment industry and increase brand awareness.
data-driven results
The Brand Agency moved quickly to create themed lists of gifting recipients that were carefully curated to ensure there was mutual brand alignment and synergy. We led the charge on all celebrity and influencer relations, creating relationships with key talent in the industry, coordinating shipments and delivery, and facilitating shared social coverage which increased brand awareness in the target markets. As a result of our efforts, The Brand Agency secured over 60 gifting recipients to top-tier celebrities and influencers, including Dove Cameron, Troye Sivan, Kenzie Ziegler, and Conan Gray, to name a few.
