PRime Video’s
Global CMO
Ukonwa Ojo
The Challenge
Amazon Studios & Prime Video's CMO Ukonwa Ojo joined the team after a long career in beauty. When she started her tenure, The Brand Agency had already been servicing Amazon for over five years. As such, our team developed a long-term plan that capitalized on the strengths attained while being a beauty marketer and translated those sensitivities to the entertainment world.
data-driven results
Our efforts paid off and under our lead, Forbes inducted her into the coveted World's Most Influential CMOs list. We also landed her speaking engagements at cultural tentpoles Cannes Lions, Collision Conference, Variety’s Women Summit, Marketing Week’s Festival of Marketing, Forbes’ CMO Summit and many more. Additional successes in this case study include feature profiles in marketing trades, additional notable keynote speaking engagements and invites to exclusive industry gatherings.
