AMAZON
FIRE TV
The Challenge
The Brand Agency was tasked with building buzz around Amazon Fire TV’s Cube timed to Black Friday and Cyber Monday. The holiday season is the busiest, most cluttered time of the year when hundreds of top brands fight for a piece of consumer mindshare. Breaking through the clutter to effectively reach consumers is difficult and must be executed strategically.
data-driven results
To differentiate ourselves from every other brand and product during the holiday season, The Brand Agency utilized influencers to break through the noise and effectively reach our key audience, executing a 360º consumer-facing public relations, marketing and programming strategy that both spoke to and touched consumers with influencer and celebrity traction. As a result, The Brand Agency secured 1.2 billion media impressions with media placements in outlets such as People, Entertainment Tonight, Us Weekly, E! News, and more. Influencer highlights included names like Delilah Belle, Charlotte McKinney and Kristen Crawley, among others. Additionally, The Brand Agency was tasked with securing consumer press around the Amazon Fire TV Cube Black Friday and Cyber Monday deal. Through our media relationships and strategic pitching, we garnered press in a range of verticals from business and tech to consumer lifestyle. Highlights included Mashable, Forbes, Variety, Fortune, PopSugar and USA Today.