Valentine's Day
with playboy
The challenge
Playboy launched their new Cherry Bomb lingerie collection right in time for Valentine’s Day with a star-studded extravaganza at The Fleur Room in West Hollywood. They also hosted a pre-event Styling Day at their pop-up store in Century City Mall for attendees to pick out items from the new collection to wear to the soiree. The Brand Agency was tasked with raising awareness around the event prior, during, and after the celebration and styling day, as well as securing key influencers and press to attend both events.
Data-driven Results
OVER 83.4 MILLION MEDIA IMPRESSIONS & 17.6 MILLION SOCIAL IMPRESSIONS
Our team curated a specialized list of press and influencer attendees that aligned with the Playboy brand. Once approved, we began securing attendees. Prior to the event, we reached out to our press friendlies from top tier outlets covering all things fashion and entertainment in Los Angeles to get the news of the events out to their audiences. All attendees joined Playboy in their signature red and pink bunny embroidery lingerie for the hottest and most glamorous evening in Hollywood.
Due to The Brand Agency’s efforts, our team was able to secure coverage at the event from top tier outlets including, but not limited to, Billboard, Entertainment Tonight, Sweety High, Buzzfeed, US Magazine, Rolling Stone, E News!, OK! Magazine, LA Weekly, Daily Mail, UPROXX, Buzzfeed, and Elite Daily.
We were also able to secure coverage from mega influencers including Carrington Durham (1.1M followers on Instagram, 2.6M followers on TikTok) and Isabella Durham (167K followers on Instagram, 468.2K followers on TikTok). In addition, Too Hot To Handle star Chloe Vietch (1.7M on Instagram) and Anthonin Fabre (385K followers on Instagram, 548.5K followers on TikTok). Other notable guests included Becca Moore (86.4K followers on Instagram, 1.1M followers on TikTok), Ashley Suarez (436K followers on Instagram, 379.8K followers on TikTok) and Desiree Schlotz (1.1M followers on Instagram, 84.9K followers on TikTok).
