Jen Atkin
The Challenge
Jen Atkin’s up and coming website, Mane Addicts, has transformed the beauty industry by offering expert advice and shining light on other artists and what goes on behind the scenes. Therefore, we knew it was imperative to expose the face behind the brand. The Brand Agency was tasked with securing press coverage of Jen, her journey through the beauty industry and her current executive status.
data-driven results
Known for her unique ability to meld old school beauty with up to the minute trends, Jen Atkin has styled hair for some of the most glamorous and trendsetting stars. In order to shed light on her and her business journey, our team launched a massive press initiative that ultimately thrust Jen into the spotlight of the business industry in addition to her current status in the beauty industry and greatly aided the continued success of Mane Addicts.
The Brand Agency successfully generated valuable impressions for Jen and her business on esteemed outlets such as New York Magazine, ELLE and Fox Business. This thrust Jen into the spotlight of the business industry in addition to her current status in the beauty industry and greatly aided the continued success of Mane Addicts.
