Bonpoint
The Challenge
French luxury brand Bonpoint approached us when they were ready to enter the USA market. The heritage brand had a huge following in their home market of Europe but needed to lay the foundation stateside so ensure the success of their newest location in Beverly Hills. The Brand Agency needed to devise a strategy that spoke to not only business and consumer press, but also to gatekeepers, influencers, and celebrities.
data-driven results
Our agency laid out a PR roadmap that included a launch event, celebrity seeding, and traditional PR pitching. Our launch event was hosted by a young, notable celebrity who was able to wear the teen line and be photographed with it. Our team also targeted major business publications and used a thought leadership tactic to get Bonpoint leadership in front of USA press. The team also secured consumer hits on the fashion collections and seeded influencers with the brand.
Our efforts across all PR and communications prongs that we established in our master PR roadmap resulted in over 150 million impressions for our launch event. Our B2B press also reached 180 million impressions. Our seeding efforts resulted in 28 purely organic celebrity dressings.