Kind Science
by ellen degeneres
The challenge
Following the brand’s initial launch, Ellen DeGeneres’ skincare line, Kind Science, tapped The Brand Agency to continue brand awareness post-launch and position the brand as age-positive rather than anti-aging amongst all messaging. The Brand Agency strategically placed co-Founder Victoria Jackson in front of industry tastemakers with one-on-one desksides, an event at Victoria’s Beverly Hills estate, and relevant podcasts. Simultaneously, our team of publicists worked on evergreen stories with beauty and entertainment editors, ensuring Kind Science was always kept top of mind for upcoming stories.
Data-driven Results
The Brand Agency secured over 412 million media impressions amongst outlets like Entertainment Tonight, NewBeauty, Essence, along with leading podcasts, such as WWD’s Retail Responsible Podcast Series. The Brand Agency also successfully held desksides with top-tier outlets like Bloomberg, StyleCaster, PEOPLE, Forbes, and Good Housekeeping, providing the brand personal touchpoints with key journalists that serve as tastemakers and leaders in the space.
