UCLA MATTEL
CHILDREN’S HOSPITAL’S
Party on the Pier 2022
The challenge
UCLA Mattel Children’s Hospital hosts a yearly fundraiser event on the Santa Monica Pier. After two years of a virtual event due to COVID, our team was tasked with creating the PR strategy for this event. The yearly event features many moving parts, including celebrities volunteering to run the games, organizing a VIP area for celebrities and influencers, toy donations, and monitoring all press coverage. Our team also secured a photographer for the event and managed the red carpet and all press day of.
Data-driven Results
The Brand Agency secured over 5,800,000,000 media impressions and 84,700,000 social impressions. Our team was able to secure coverage in top tier outlets like OK! Magazine, Entertainment Tonight, EXTRA, and more. Day-of, our team hosted a successful red carpet and secured attendance from key celebs like Jenna Dewan, Crystal Minkoff, Perez Hilton, and more. Notable press attendees included E! News, Getty Editorial, and ABC.
