Mane Addicts
University
The challenge
Contrived by celebrity hairstylist, Jen Atkin, Mane Addicts is a revolutionary online platform that provides viewers with top-of-the-line knowledge on hair styling, care, and the latest trends. Because of its immense success in the beauty world, Mane Addicts launched educational classes with top stylists and makeup artists accessible to the public. It was the Brand Agency’s job to get the word out and secure press coverage among leading beauty outlets.
Data-driven results
The Brand Agency strategically pitched to media contacts in the beauty domain, such as Allure, Byrdie and more. This helped establish Mane Addicts as the go-to web space for not only impeccably curated, hair-centric editorial coverage, but now as an educational platform for beauty industry and self-starters.
Our team was able to assist Jen Atkins and her brand by increasing the awareness and knowledge in the beauty industry, specifically in hair care. Mane University was featured in top beauty outlets like Allure, Byrdie, Yahoo Beauty and more.
