Nebula
Genomics
The challenge
Nebula Genomics is the leading privacy-focused personal genomics service. The Brand Agency was tasked with cultivating media surrounding Nebula’s groundbreaking products to promote, familiarize, and educate both editors and consumers on how the company and its services are revolutionizing DNA testing.
Data-driven Results
OVER 436.2 MILLION IMPRESSIONS
In order to illustrate Nebula Genomics as more than a DNA test kit but rather an innovative Genome Sequence technology, The Brand Agency devised a strategy that would appeal to consumers and customers alike. With press, we utilized our network of media, influencers, and gatekeepers to effectively reach the brand’s key audiences and shine a light on how the company is spearheading a new generation of DNA testing. In doing so, we were able to tell the story of how Nebula Genomics has created an affordable, easy to use, genome sequencing kit that can produce 10,000 times more data than other DNA tests like 23andMe and AncestryDNA.
As a result, The Brand Agency secured over 436,223,704 media impressions on behalf of the company. Highlights included media placements in outlets including The Men’s Journal, Medium, Woman’s Day, and more.