NYDJ
INFLUENCER MARKETING
The challenge
With exciting collaborations and launches in the works, NYDJ turned to The Brand Agency for their extensive rolodex of influencer relationships to help foster new brand loyalists with some of Instagram’s trendy fashion influencers. With only social trade opportunities available, The Brand Agency needed to identify influencers who were interested in working with NYDJ to generate buzz worthy social media moments to garner buzz and interest around the brand.
Data-driven Results
The Brand Agency targeted influencers who fit the style and brand ethos of NYDJ, and worked quickly to identify and connect with these influencers whose audience resonated with the brand. After laying down a foundation of trust with the influencers, The Brand Agency coordinated efforts with each party to create organic social media content, including Instagram static posts, reels and stories.
As a result of The Brand Agency’s efforts, we were able to reach new audiences for NYDJ and secure coverage from influencers including Karina Bik, Steffie Price, Kellie Augustine, Kyla Gray, Olivia Shea, Liz Teich and more. Through our efforts 1,205,340 new IG followers had a touchpoint with the brand.
