MOX SKINCARE
The Challenge
As an already established skincare brand targeted towards men, MOX Skincare was looking to drive buzz around the announcement of their new Co-Founder, Actor Simon Rex. With the intention of amplifying their key message of meeting men with where they are at in regards to grooming and wellness, The Brand Agency was tasked with generating noise through traditional press outreach, mailer seedings and social media to amplify the message of the brand and the newest member of their team.
Data-driven Results
The Brand Agency secured 7.4 billion media impressions and 3.7 million social media impressions highlighting MOX Skincare and it’s new co-founder Simon Rex. Press highlights include an exclusive via WWD, leading trade magazine Cosmetic Business, and top-tier e-commerce publication New York Magazine’s The Strategist.
In addition to media coverage, TBA coordinated 77 mailers to industry tastemakers including celebrities, notable MUA’s/groomers, press friendlies, and creators to get product in their hands and garner organic social media coverage.
On top of these initiatives, The Brand Agency executed two launch events in New York City and Miami inviting press and creators to chat with Simon and learn more about the brand’s mission.