To distinguish Playboy as groundbreaking and avant-garde enterprise, The Brand Agency created individualized strategies that would appeal to consumers, influencers, tastemakers, and media alike. In order to facilitate this narrative to members of the press, we utilized our network of media gatekeepers to effectively reach the group’s key audiences and shine a light on how Playboy is spearheading new milestones in Fashion, Gaming, Hospitality and more. In doing so, we were able to show the company's undeniable track record of success and that even in their 7th decade of existence is still capable of reaching greater levels of success than ever before. Our tactics not only targeted the loyal and devoted following that Playboy has cultivated throughout their history but also expanded into a newfound global audience as well.

The Brand Agency developed and employed strategic communication roadmaps for Playboy's brand initiatives, which proved to be an unequivocal success. Through our efforts, we were able to lock in Playboy in the 17th spot on the License Global's Top 150 Leading Licensors of 2020 and secured awards and recognitions for C-suite executives. In addition, by leveraging Playboy's loyal following, we were able to grow existing partnerships while also forging ahead on forthcoming projects, thus continuing to expand Playboy Enterprises through successful collaborations across various consumer verticals.