Immediately after the company launched, Pro Lash recognized a strong need for PR to help push their new-to-market offerings. Pro Lash tapped The Brand Agency to assist in cementing their company as one of the leading professional lash brands on the market. Our team aimed to garner media attention around their best-selling products, as well as any new launches, within the beauty space and beyond. We developed a PR approach that included media/influencer seeding lists and press outreach.