Prime Video’s
‘Without Remorse’
marketing campaign
The challenge
The Brand Agency was tasked with amplifying Amazon Prime Video’s marketing efforts for the premiere of their new Amazon Original Movie, Tom Clancy’s Without Remorse, starring Michael B. Jordan. Leading up to the release, Prime Video released an elite drone squad with special movie-themed gifts around the world to influencers, celebrities, and friends of Michael alike. They also collaborated with Twitch to produce a historic “raid” where Michael made a guest appearance on Twitch streamer Swagg’s channel to drum up excitement for the premiere before surprising Veteran streamer WatchTowerR. Many of the marketing beats for the film harked back to Without Remorse’s military themes and gave back to the Veteran community.
Data-driven Results
The Brand Agency devised a PR roadmap in order to reach the audiences Prime Video wanted to tap, including the gamer, entertainment, military/Veteran and consumer markets. For the Twitch activation, our team targeted the gamer outlets in order to drive tune-in to Michael’s stream and raid. For the drone activation, we focused on marketing news outlet and entertainment news coverage that drew viewers to the launch of the movie with the news that Michael delivered Without Remorse themed gifts to his squad prior to the release. The global campaign resulted in the most streamed movie of its launch weekend.
The Brand Agency’s PR efforts resulted in coverage on top tier media outlets including US Weekly, E! News, BizBash, AdAge, Hollywood Life, Event Marketer and more. As a result, The Brand Agency secured over 92.8 million media impressions.
