SAPHIRA
HAIRCARE
The Challenge
Saphira is a haircare brand that had been around for awhile; yet, they needed help pushing their brand to new audiences. Not only did The Brand Agency assist with ushering them in as a leading haircare brand, but also facilitated the launch of a celebrity brand ambassadorship with actress Inbar Lavi, spearheading the production of a photoshoot to highlight the relationship.
Data-driven Results
In six months alone, The Brand Agency secured over 4.6 billion media impressions and 9.7 million social impressions on behalf of Saphira. We kicked off with press coverage around the celebrity ambassador announcement in prominent celebrity news and entertainment outlets like Entertainment Tonight, OK! Magazine and Hollywood Life. Our team also introduced the idea of connecting with high-profile, renowned celebrity hair stylists to garner further buzz and cement Saphira as a celebrity-approved brand. Upon doing so, we partnered with stylist Jacob Rozenberg to showcase how he implemented Saphira’s products while styling The White Lotus star Meghann Fahy for the 2023 Ralph Lauren show during New York Fashion Week on his social channels, reaching his network of celebrity clients and hair experts. This collaboration also saw coverage in various entertainment and celebrity news outlets. Additionally, we leveraged Saphira as a female founder to various thought leadership opportunities, resulting in coverage in Forbes and on Skincare Anarchy’s coveted podcast. The Brand Agency also timed pitching to key holidays and highly-anticipated calendar moments to secure notable features in consumer beauty and lifestyle outlets such as Oprah Daily, Brit + Co, Sweety High and SheKnows, as well as facilitated an advertorial print opportunity with Vanity Fair and partnered content with hair expert Justin Toves-Vincilione.
In order to foster relationships with influential editors in the beauty space, The Brand Agency worked in tandem with Saphira to plan an immersive media trip to Israel for guests to engage with the brand and its origin story firsthand. From intimate dinners and cultural touchpoints to sailing the Dead Sea and experiencing the 26 minerals directly, the once-in-a-lifetime trip proved to have forged a strong foundation for everlasting relationships with decision makers at Good Housekeeping. ELLE, Women’s Health and Marie Claire, resulting in features in their respective publications and being named to ELLE’s ‘First Class Beauty’ list.
