SuperBid
tHe challenge
SuperBid, a brand-new social auction app stepping into the cryptocurrency space, came to The Brand Agency to help launch their product. The innovative executive team asked our agency to amplify their partnership with Logan Paul, starting with the much anticipated fight against pro-boxer Floyd Mayweather. The company had various activations taking place on a global scale and our agency was tasked with making sure domestic and international press recognized SuperBid as trailblazers in the space.
data-driven results
OVER 959 MILLION MEDIA IMPRESSIONS
The Brand Agency team developed a detailed PR roadmap that spoke to various pitching lanes: entertainment, sports, technology, cryptocurrency, and thought leadership. Our team used the Logan Paul vs. Floyd Mayweather fight as an introduction to SuperBid and leveraged that opportunity to speak in broader strokes about what the brand was launching. We also laid the foundation for leadership within press so they could later be tapped for expert-in-the-field pieces, making them an authority in the intersection of entertainment and crypto.
As a result of our detailed PR roadmap and pitching efforts, mentions of SuperBid were featured by a total of 115 outlets. As a result of our executive visibility efforts, outlets like Fast Company began tapping SuperBid's COO as an authority in the space and featuring him in larger trend stories.
