SopranosCon
& MobMovieCon
The challenge
Our client, VirtualCons, is the world's first ever app bringing the convention experience the digital world. After we handled a successful PR campaign for the app launch, the client team approached The Brand Agency about one of their first IRL events after the COVID pandemic. The creators of SopranosCon and MobMovieCon ideated a multi-day celebration that brought fans the first-ever combined event with a street fair-inspired experience with food, drink, exhibits, contests, meet and greets with over 50 attending cast members from their favorite films, and more. VirtualCons tasked The Brand Agency with spearheading press mentions in order to create buzz and consumer ticket purchases. Our team focused on securing press coverage before, during and after the event and coordinating ticket giveaways with various local radio stations to promote MobMovieCon and SopranosCon, as well as their first ever Mob Movie Awards hosted by celebrities. Our efforts resulted in the biggest event weekend in the mob genre worldwide.
Data-driven Results
OVER 800 MILLION MEDIA IMPRESSIONS
After much team deliberation surrounding how to best publicize the event, we decided to target national and regional media outlets, as well as local New Jeresy radio stations to conduct ticket giveaways to create buzz around the weekend and drive ticket sales. It was important that we emphasized the past, current, and future success of these mob-themed events and hit home on the legacy that it has created in these publications. We received a great amount of positive feedback and landed exposure in almost two dozen media outlets, who all felt that the return of SopranosCon and MobMovieCon was needed.
As a result of The Brand Agency’s efforts, MobMovieCon and SopranosCon were covered by top outlets, both publication and radio, such as Forbes, GQ, COMPLEX, and NY Post Page Six. Our team also secured regional giveaways with radio stations that drove ticket sales and created a groundswell in the territory.
