Artchive
The Challenge
In partnership with Galore Media, ARTCHIVE is a marketplace based on the Solana blockchain that will feature iconic works by world-renowned fashion photographers Ellen Von Unwerth, Markus Klinko, David Montgomery and more as NFTs. These tokens will depict pop culture veterans like Christina Aguilera, Sophia Loren, Tina Turner and Britney Spears, as well as Gen-Z icon and Euphoria star Zendaya. The Brand Agency was tasked with breaking through all of the noise around NFTs and securing press that could announce the launch of their marketplace, coin, and activations at Art Basel and ZONAMACO, telling their story creatively and eloquently.
data-driven results
It’s no secret that NFTs and new marketplaces have dominated a large part of business press, creating their very own genre: Crypto & Blockchain. As a way of breaking through the exhausted media landscape around NFTs and cryptocurrencies, The Brand Agency worked to set up desksides and interviews with notable fashion/art and NFT-specific outlets to not only announce the news of their launch, but also introduce ARTCHIVE and its executives to key journalists in the space. Our team was able to secure desksides with Vogue Business and Glossy, as well as an exclusive interview with niche crypto outlet Invezz.
As a result of our efforts, The Brand Agency was able to secure interviews and press placements on crypto-specific outlet Invezz, the Non-Fungible Podcast with DKleine and more, as well as a feature on Page Six, announcing their launch event at 2021 Art Basel.
