Dr. nigma
talib
the challenge
For Dr. Nigma Talib, our team was tasked with promoting her US naturopathic work at the Four Seasons Hotel in Beverly Hills. Dr. Nigma Talib was very well-known in celebrity circles and in her home country of the UK. Press in America still needed to familiarize themselves with her and her work.
data-driven results
We developed a communications strategy for her that had a three-pronged approach: her book, her supplements and her Beverly Hills practice. Additionally, our team contacted their broad network of clients in various outlets in order to secure proper press coverage and exposure.
Through our pitching efforts, we secured her two large stand-alone articles in Vogue and Us Magazine, as well as mentions in other top outlets. Our team was able to have her name well-known among the American beauty industry.