Giuseppe

Zanotti

the challenge

Iconic shoe designer Giuseppe Zanotti tasked The Brand Agency to handle the grand opening of his store in Los Angeles, California. Our team worked on recruiting relevant influencers to attend the event, as well as locking in press coverage before and after the launch. 

data-driven results

Through our efforts, we were able to expose the brand to a group of influencers who would benefit the designer via media placements, stylist pulls and increase cache. The group was comprised of agents/managers, stylists, costume designers, publicists and press along with their invited guests.

Guests were able to mingle, view the latest shoe collection and enjoy hors d'oeuvres and champagne. Attendees also received a special sneak peek and fitting of the 20th Anniversary capsule collection. There was a steady flow of attendees throughout the night as the store filled to capacity. In addition to the event, we were able to secure coverage from leading outlets such as the Los Angeles Times, Racked and more.

Giuseppe Zanotti

Giuseppe Zanotti

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