Our team’s strategy was to develop a key influencer and press initiative plan to position GUESS as a brand beloved by Hollywood A-listers. We implemented a strategy with celebrities with opportunities for gifting, VIP store shopping experiences, and event dressing. Furthermore, we liaised with top publications to secure inclusions and promote talent wearing GUESS. 

As a result, we were successfully able to obtain celebrity sightings in GUESS clothing. The images and mentions were used in media outreach efforts obtaining placement in top entertainment, fashion, and lifestyle press, including hits from outlets such as PEOPLE, Bustle, the Daily Mail, Vogue, and Yahoo. This program resulted massive web traffic and media impressions. 

Our team was able to create enough buzz and uptick in sales to create a “sold out” moment for Guess via a Kylie Jenner dressing. After the dressing, we farmed out the image with clothing credit and link to buy. As a result of our outreach, that specific dressing was featured in various weekly print magazines with credit. Our digital push of the dressing created enough direct traffic to the site to sell through the specific item.