Peace
Over Violence
The Challenge
Thanks to the success of Denim Day partnership, The Brand Agency reunited with Peace Over Violence to staff and secure top placement for their annual Humanitarian Awards in late 2015. Our team was tasked with locking in press coverage and assisting with staffing the event with press and celebrities.
data-driven results
The Brand Agency reached out to well known celebrities in order to secure attendance at the awards, and invited top influencers and bloggers as well. Additionally, we were able to guarantee coverage both before and after the event in top pop culture publications, which was able to achieve the proper awareness Peace Over Violence was capable of receiving.
In the end, we secured well over 350 MILLION unique impressions, as well as the presence of actress Jaime Pressly. The event was featured on major publications like CBS, Daily Mail and more.
