The Obagi Skin Health Institute
& Dr. Zein Obagi
The Challenge
Dr. Obagi has been treating Hollywood’s most famous faces since 1985 with his truly revolutionary products. Although he was a household name within his industry, Dr. Obagi had difficulty receiving consumer attention and celebrity traction. The Brand Agency was tasked with securing proper press coverage among outlets that specialize in covering his industry. This would ultimately unleash more attention toward his work and products.
Data-driven results
The Brand Agency helped dub Dr. Zein Obagi as “Hollywood’s dermatologist” who practices at the forefront of the anti-aging revolution. We quickly positioned him into the spotlight as the “go to” doctor for problem skin by successfully treating seemingly impossible cases. His unique method treats your complexion’s inner layers, unlike traditional dermatology treatments, which focus on treating the first layer of skin.
As a result of pitching to our well-established network of media contacts, The Brand Agency was able to secure features on top beauty outlets such as Vogue, Galore, Refinery29 and Byrdie. Additionally, we were able to lock in press coverage outside of the beauty world with features on the Los Angeles Times and Bustle.
