RISEWEAR
By KMart
The Challenge
The Brand Agency managed press, celebrity outreach and launch public relations for the exclusive Rise Challenge held by Kmart. This challenge promoted the big box retailer’s biggest athleisure line.
data-driven results
Our team handled the press line and red carpet that boasted appearances by celebrity athletes like Nick Young and Floyd Mayweather. Our team also activated socially with exclusive Snapchat content for FOX Sports. In order to continue the launch’s momentum, The Brand Agency spearheaded a cross country press tour with Kmart.
The Brand Agency secured event attendance and coverage from prominent outlets, such as Footwear News, E! News, People, Us Weekly, Life & Style, InTouch, Celebuzz, Just Jared and FOX Sports.
