Wishi
the challenge
Celebrity Fashion Stylist Karla Welch and her team of WISHI personal stylists have brought the A-list styling experience to the masses. Our team was tasked with amplifying press coverage surrounding the re-launch of WISHI to show consumers that the app is designed to do so much more than simply pairing you with a personal shopper. WISHI is not just about the newest and hottest trends in fashion but in the fact that the stylists are also trained to use items that are already in one’s closet to build the perfect wardrobe without the added expense of buying new pieces.
data-driven results
The team leveraged founder and famed celebrity fashion stylist Karla Welch as an expert in the field in order to drive the conversation and prove that WISHI solves the always tricky “I have nothing to wear” problem. By highlighting Karla's team of experts, the campaign was able to show the sustainable factors of the app and how one can use items in their own closet to make a whole new wardrobe.
Over 1 billion impressions secured with positive stories surrounding the re-launch and the app on multiple top-tire media publications including Vogue, ELLE, GQ, The Hollywood Reporter InStyle and more.