Natti Natasha
The Challenge
With her presence, Natti Natasha set out to dominate this year’s New York Fashion Week. The Brand Agency was tasked with media for Natti Natasha at this year’s NYFW. The scope also included securing press in Multicultural outlets. Media coverage had to break Natti Natasha’s existing media barriers by extending its audience into the U.S. Entertainment Market and Elite Fashion media.
data-driven results
OVER 67.7 BILLION MEDIA IMPRESSIONS
The overall strategy included raising media recognition with modern media within the United States. This was accomplished through a targeted media plan with top-tier National outlets. The media presence positively perceived Natti Natasha as a successful and dominating force in New York Fashion Week.
We secured numerous press placements with top-tier national publications such as Forbes, The Evening Standard UK, E! News, Entertainment Tonight, US Weekly, Billboard Magazine, WWD, and more. Also, we secured coverage of Natti on the front page of E!news.com and introduced Natti internationally to UK readers through our connection at The Evening Standard. Natti Natasha’s presence at NYFW accrued nearly 1 million followers to add to her existing 21.3 million, bringing her to a total of 22.1 million. Overall, Natti Natasha was credited by WWD as the fashion week’s top celebrity with the highest media impact, assuring her invites to Fashion Weeks to come.