Alo Yoga tapped The Brand Agency, ahead of their monumental partnership with San Antonio Spurs star Jeremy Sochan, to amplify the news of their collaboration and make a splash with the press. The Brand Agency leveraged our extensive network of press contacts across the sports, fashion, and culture verticals, securing top tier placements. Our team coordinated interviews with Jeremy and key press, locking in standalone features with marquee outlets Vogue, Sports Illustrated and ESPN’s fashion vertical Andscape. These placements not only catapulted Alo at the intersection of fashion and sports on a grand scale, but solidified Sochan’s position as one to watch within the fashion industry.

Our efforts netted us over 100 million organic impressions, and left the press buzzing about Alo’s partnership with Jeremy and presence within the sporting and high-fashion world.