Hulu’s
'Only Murders in the building'
Event in new york city
The Challenge
On the heels of the season 2 finale of “Only Murders in the Building” featuring Steve Martin, Martin Short and Selena Gomez, Hulu was set to stir up excitement for the final episode by curating a one-of-a-kind activation for press, influencers and fans of the show. Utilizing the Prince George Ballroom in the heart of New York City, they transformed the space to bring the Third Arm Gallery and the Arconia to life. From the infamous Bunny painting to Charles’ kitchen, fans were able to try and find out who murdered Bunny. The Brand Agency was tasked with inviting press and NYC-based influencers to the press preview, as well as garnering media attention before, during and after the event both regionally and nationally.
data-driven results
OVER 10.6 BILLION MEDIA IMPRESSIONS & 22.2 MILLION SOCIAL IMPRESSIONS
Our efforts resulted in a sell-out moment for both consumer days of the activation. We were able to secure coverage in outlets like AdWeek, TimeOut, Collider, The Drum, IndieWire and many more pre-event. During, we locked in segments with ABC NY, NBC NY and Spectrum News 1 NY, as well as coverage in Elite Daily, Do NYC, NY Daily News and many others. In addition, we landed features of the cast in the event space in US Weekly, Hollywood Life and InTouch Weekly.
Our press preview was well-attended by outlets like Variety, The Hollywood Reporter, NY Magazine, A.V. Club, BuzzFeed, TODAY and PEOPLE, to name a few. Influencers such as Evelyn Ha (844K Followers), Karina Achaeva (755K Followers), NYC High Life (597.8K Followers), Fred Liu (602K Followers), and Lauren Wolfe (160K Followers) were also in attendance.
