Benjamin Steakhouse
x US Open 2023
The challenge
After three successful years at the U.S. Open, Benjamin Steakhouse was invited to return for their “Champions by Benjamin Steakhouse” pop-up at Arthur Ashe Stadium. The Brand Agency was entrusted to build anticipation around the event by leveraging our vast industry contacts for press and broadcast engagement. In the lead-up, our expert publicists fostered relationships between media outlets and the Benjamin Steakhouse executive team and Chef, Arturo McLeod, emphasizing the allure of their menu offerings and celebrity sightings at the pop-up to underscore its esteemed clientele.
data-driven results
As a result of our strategic approach, The Brand Agency garnered over 4.27 billion media impressions, equating to an estimated value of $34.17 million, and secured over 18 significant press placements in outlets such as New York Magazine’s GrubStreet, Forbes, and People, spotlighting Champions by Benjamin Steakhouse.
