To introduce Café Sephora in New York City and Los Angeles, The Brand Agency worked with Sephora to curate an exclusive guest list for the launch in each market.

The Brand Agency selected top tastemakers across fashion, beauty, food, and fragrance to highlight the New & Now Fragrance Edit, showcasing Sephora’s most-loved scents. Once the influencer list was finalized, we coordinated with production to send custom mailers to select VIPs. Our team worked closely with influencer representatives to ensure timely delivery and encourage organic social sharing.

Throughout the two events, we welcomed a variety of ‘IT’ list tastemakers and creators on both coasts. For the NYC event, we hosted guests like Phoebe Reynolds (336K Followers), NYC foodie group Sisters Snacking (580K Followers), and Carolina Freixa (742K Followers). In LA, we welcomed Loren Gray (53.5M followers), Jordyn Jones (10.5M followers), Daisy Kent (968K followers), Sasha Farber (671K followers), and Jenn Tran (616K followers) into the space.

Our efforts resulted in over 306 million organic social media impressions.