spend with
ukrainE
The Challenge
As the war in Ukraine raged on, Ukrainian businesses banded together to create awareness via a campaign called Spend with Ukraine. The Brand Agency was tapped to disseminate this very important message during a high stakes time for all civilians and businesses in the war-torn territory. The need for a team that understood sensitivities but also possessed a strong Rolodex was apparent.
data-driven results
OVER 180 MILLION MEDIA IMPRESSIONS
The Brand Agency team developed a PR roadmap that delineated various press buckets and identified press contacts that could tell the Ukrainians’ story beautifully. All the while, driving purchase intent for the featured brands that needed visibility during the war. The team reached out to hard news editors but also tapped marketing & advertising trade. Our team coordinated between time zones and lined up interviews so that firsthand accounts of the situation in the Ukraine could be consumed by a global audience.
As a result of our efforts, The Brand Agency was able to secure coverage in marquee outlets such as The Washington Post, OK! Magazine and industry trades like INC. and Campaign US.
