Disney’s “Wizards BEYOND Waverly Place”
World Premiere
The Challenge
Disney was preparing to launch their highly anticipated reboot series, “Wizards Beyond Waverly Place,” featuring original cast Selena Gomez and David Henrie. Ahead of the world premiere in Los Angeles, and to evoke nostalgia among audiences everywhere,The Brand Agency was tasked with confirming attendance from some of the most beloved Disney Channel alums. In addition, our team worked closely with Disney to lock in RSVPs from prevalent family and young adult content creators & pages to get their audiences excited for the show’s debut.
data-driven results
With the help of Disney, our team was able to secure Disney sweethearts Gregg Sulkin, Corbin Bleu, Monique Coleman, Jason Dolley, Jake Short, Hayley Kiyoko, Matt Cornett and many others. Influencer names like the Ballinger Family, The Crunch Bros, Carter Kench, the Marasigan siblings and the Merrell Twins were also in attendance. Our efforts resulted in a viral moment with audiences joining in on the nostalgia, resulting in over 334 million organic social media impressions and “Wizards Beyond Waverly Place” being the top watched show on Disney+.
