ESPN & CFP’s
Party at the Playoff 2023
the challenge
ESPN & College Football Playoff were gearing up for their annual Allstate Party at the Playoff event that was being held in Los Angeles’ iconic downtown. The Brand Agency was tapped to populate the red carpet with not only media, but also athletes, influencers and celebrities alike. Once the event wrapped, we were in charge of generating post-event press to bring awareness toward the event and playoff game.
Data-driven results
OVER 31.4 BILLION MEDIA IMPRESSIONS & 43.6 MILLION SOCIAL IMPRESSIONS
In order to build awareness surrounding the event, our team reached out to regional media, entertainment and sports reporters, as well as local broadcast stations to stop by the carpet and cover the event. We also reached out to a large list of celebrities and influencers in the area to attend the event and produce organic coverage of the party on their social channels. After the event, we made sure to monitor all press fronts to compile meaningful post event coverage for our clients.
Due to The Brand Agency’s efforts, our team was able to secure coverage in top tier outlets like Forbes, BizBash, REVOLT, E! News, Sports Business Journal and many more.
Day-of, our team hosted a successful red carpet and secured attendance from key celebs like Tim Tebow, Nick Viall, Markell Washington, La Demi, Natalie Joy and more. Notable press attendees included Good Morning America, Life&Style / In Touch, Getty Editorial, LA Weekly and NBC Los Angeles.
