KAY Jewelers
x Neil Lane
The Challenge
In celebration of their 13-year partnership with renowned jewelry designer Neil Lane, KAY Jewelers unveiled Neil Lane’s new lab-created bridal collection, Neil Lane Artistry. Looking to engage industry tastemakers, The Brand Agency was tasked with inviting key press, influencers, and stylists to attend the event and amplify buzz surrounding KAY and Neil Lane’s newest collection. In addition to securing organic attendees, the agency was also entrusted to organically secure influencer attendance and to negotiate contracts where needed.
data-driven results
The Brand Agency secured over 3,930,162,300 media impressions and over 828,662,668 social impressions. Our agency also secured attendance from Tier 1 media outlets in both general market and fashion: WWD, InStyle, Reuters, The Zoe Report, LA Weekly, The Hollywood Reporter, and The Messenger. Through our network, the agency was also able to secure high-count influencer guests for the event, among them Tay Lautner (1m+ followers), Becca Tilley (1m+ followers), Chase Mattson (643k followers), Kellie Sweet (622k followers), and many more.
