'Gotti 2'
Announcement
The Challenge
The creators of SopranosCon and MobMovieCon brought fans the first-ever combined event with a street fair-inspired experience with food, drink, exhibits, contests, meet and greets with over 50 attending cast members from their favorite films, and more. To kick-off the biggest weekend in the mob-genre, VirtualCons hosted Gotti: The Reunion, where Armand Assante and his other co-stars from the 1996 HBO film celebrated their roles. They tasked The Brand Agency to assist in breaking the news around the event’s big announcement of the sequel, Gotti II: The Final Chapter, Facts Undisputed.
data-driven results
OVER 8.36 BILLION MEDIA IMPRESSIONS
Using the momentum from all the buzz around the big event weekend, The Brand Agency pounded the pavement and worked with leading entertainment outlets to relay the news of the sequel under embargo until VirtualCons announced it at their event. It was important for us to relay the sentiment our client had about bringing a classic film back to the genre to our press contacts. Our team worked to target film and entertainment press, highlighting the household names on the film’s screenplay, and locked in placements on Entertainment Tonight, The Wrap and Den of Geek, just to name a few.
As a result of The Brand Agency’s efforts, the news of the sequel was covered by top outlets such as Entertainment Weekly, The Wrap, Complex, Den of Geek, Yahoo! Entertainment, IMDb, and more.
