DaHouse
The Challenge
After achieving major success around the world, award-winning audio production company DaHouse was set to officially set up shop in the United States, while also bringing on Mario Caldato Jr. as their Music Director to help with the expansion. The Brand Agency was brought on to draw attention to the launch, as well as additional projects that were coming down the pipeline such as bringing awareness around their instrument for Kia’s new sound logo and first-ever music NFT platform.
data-driven results
OVER 565.9 MILLION MEDIA IMPRESSIONS & 2.6 MILLION social IMPRESSIONS
The Brand Agency executed a PR campaign to secure features of DaHouse’s US launch, as well as their projects with Kia, Vans, WAVE / Move.Ment, and Phonogram.me in marketing and national publications. Our team also conducted interviews with Mario and Lucas to connect them with editors at major trade outlets to share more about the company’s expansion and the projects they are currently working on.
Because of our efforts, we were able to secure an exclusive with AdWeek and coverage at top-tier outlets such as Yahoo! Finance, The Drumand many more.