HauteMess
The Challenge
The Brand Agency was tasked with launching LA's newest gelato bar in the Italian market HauteMess. Through a media campaign and pitching efforts, we were able to successfully launch within the market.
data-driven results
The Brand Agency created a targeted influencer and press program to ensure HauteMess was always top of mind among local foodie influencers, food & beverage media outlets, regional press and tastemakers. Our pitching efforts and angles reached a variety of media outlets in the hospitality, entertainment, and lifestyle landscapes.
Through targeting top food and lifestyle outlets as well as editors, The Brand Agency team has secured coverage in major outlets including Entertainment Tonight, Los Angeles Times, Yahoo! Entertainment, and Thrillist, to name a few.